Partnerships can be a great way to grow your business but if you think they’re an easy option, think again. There’s a common misconception that partners will just sell your products and your business will boom. But a successful partnership is a relationship… and it needs to go both ways.
First, your offerings need to complement each other and improve each others’ core business. The combination of your partner’s customer base and your product should also make you more successful. And partnerships bring value in the long-term so if you’re after a quick win, you should look elsewhere.
What makes a successful partnership? A solid relationship, crystal clear expectation setting, and an equitable approach. In this eBook, we explore the major do’s and don’ts of partnerships.