Monterro new principal owner of Tradedoubler – Acquiring 18.1 percent from SEB, Alecta and AP4

07 July 2013


Through holding company Monterro 1A AB, Monterro is becoming the largest shareholder in Nasdaq OMX-listed Tradedoubler by acquiring 18.1 percent of the company’s shares. The sellers are SEB Investment Management, Alecta and the Fourth Swedish National Pension Fund (AP4), who are divesting half of their respective holdings – totalling 7.8 million shares.

Monterro focuses on investment in Nordic software based companies by providing funding and actively supporting development within the companies in which they invest. Monterro’s three managing partners – Thomas Bill, Lars Sveder and Peter Larsson – have over 20 years’ experience in developing technology and software based businesses.

“We are proud that the three largest institutional shareholders have trusted us to come in as the new principal owner of Tradedoubler. Together with the management team and the other shareholders, our ambition is to continue developing Tradedoubler so that it matches earlier performance in terms of growth figures and profitability,” explains Peter Larsson, managing partner at Monterro and adds:“The current management team has done a great job of turning around Tradedoubler's business. The company has a stable core business, as well as a leading technical platform and position in the European market for affiliate and performance based marketing. We see considerable potential to strengthen that position and take the company into its next phase of development.”

“We see Monterro’s stake in Tradedoubler as a highly positive move. Monterro is extremely well placed to actively support the company’s development, which is now increasingly focusing on growth,” states Bo Selling, head of equities at Alecta. For further information, contact Monterro:

Thomas Bill: +46 705 426 271
Lars Sveder: +46 723 707 030

About Monterro

Who we are

Monterro is a Stockholm based investment company focusing on software and software based services in the Nordic region. The team behind Monterro has unique operational and strategic experience combined with a strong financial background. Monterro hasbuilt and exited global technology businesses at a value exceeding SEK 7.5 billion. The investors in Monterro 1 are private individuals and family offices. Forty percent of the capital comes from the founding partners. This ensures that the interests are aligned between Monterro, entrepreneurs and external investors.

What we add

Monterro adds hands-on experience in building technology companies. Our active ownership is focused on operational improvements, leveraging our 20 years of experience. We support our portfolio companies in all aspects of growth, from strategy to building global sales organisations. We are entrepreneurs ourselves.

What we invest in

We invest in Nordic technology companies past venture stage with proven products and the potential to become a market leader in their niches. The initial equity investment is SEK 20 million to about SEK 150 million and for larger investments we team up with other firms in our network.